Computer Global Market
Insights and Opportunities
Overview: There are no locally manufactured computers in Indonesia. The total local production figures indicated above refer to locally assembled computers as all or most of the components are imported.
In addition to the figures listed above for U.S. imports, a considerable amount of indirect imports enter Indonesia through other countries. Several U.S. manufacturers such as Dell, ATI, Cisco, Hewlett Packard (HP), Intel, Maxtor, Seagate, and Sun Microsystems have manufacturing plants in Asian countries from which American firms’ products
indirectly enter the Indonesian market through intra-Asia distribution channels.
Total PC sales in 2010 are expected to reach around three million units from two and a half million units in 2009. In the commercial segment, small and medium size companies are the largest users of desktops, accounting for 70 percent of sales. Server x86 and Unix have the largest server market share, accounting for 40 percent and 36 percent, respectively. Sun Microsystems controls 58 percent of the Unix market share, followed by HP (21 percent) and IBM (16 percent).
The Indonesian PC market is dominated by Acer, HP, Dell, Lenovo and Toshiba. While locally assembled PCs from imported components, such as Ion, Reliance, Zyrex,
Mugen, and Access, dominate the non-business market. Most local PC brands use imported components such as: Intel and AMD processors; Memories/DRAM from Korea,
Japan and the U.S.; and motherboards, mice, keyboards and peripheral cards from Taiwan and China.
Opportunities: An increasing number of ultra lightweight notebooks have recently emerged in the Indonesian market. This type of notebook is mostly used by corporate executives as they tend to travel more frequently and want lighter computers.
Data storage products are predicted to have a 40 percent gain in the Asia Pacific region, including Indonesia. American brands such as EMC, HP, IBM, Dell, and Netapp are leading players in the data storage market, followed by Hitachi of Japan.
Indonesia’s computer market offers potential for U.S. companies. PCs, laptops, servers, data storage, networking equipment offer the best prospects.