Insights and Opportunities
Overview: The medical equipment and supplies market in Egypt was $300 in 2008 million, with an expected annual growth rate of 10% for the next five years. With little local production, the market relies heavily on imports and is receptive to American products. U.S. market share is estimated at 13%. The ongoing healthcare reform project and the increasing population of 80 million are generating a major demand for high-tech medical and healthcare items. The Health Ministry is currently undertaking an ambitious plan of building new hospitals and is renovating and refurbishing existing medical facilities with new technologies and up-to-date equipment, especially in the rural, under-served areas.
Best Products/Services: Oncology and radiological equipment; Laboratory and testing equipment; Surgical & medical devices and supplies; and Hospital management/network software.