Environmental Global Market
Insights and Opportunities
Overview: The Netherlands is one of the most densely populated countries in the world and also has the highest density of industry, cattle and transport in the European Union. Its economic, industrial and leisure activities are extensive and expanding so, not surprisingly, the quality of its environment is facing serious threats.
The environmental sector consists of suppliers of products and services for environmental management. Suppliers of products (manufacturers and importers) manufacture, supply and/or install equipment and installations designed to prevent or combat pollution. The service providers are engaged in design and engineering activities, project management, policy support, sampling and analysis. There are 1,455 companies operating in the Dutch environmental sector. The majority are SMEs. The sector supplies innovative solutions for the following environmental themes: waste disposal and processing, wastewater treatment, air purification, soil remediation, environmental noise control, environmental management and consultancy. The market is largely a replacement market dominated by orders to replace old machinery and equipment rather than purchase new equipment for the first time.
Current environmental policy objectives include continuing the implementation of strict environmental rules and regulations, focus on soil remediation, reduction of the domestic warming effect and noise control.
A high priority in the Netherlands is reducing air pollution. The National Institute for Public Health and the Environment (RIVM) of the Netherlands estimates that each year 18,000 people die prematurely because of air pollution in the Netherlands. Cutting pollution levels can help and is a European priority. Pollutant emissions have fallen substantially over the past two decades, but are still dangerously high. Current regulations in the Netherlands are insufficient to reach European air quality targets. New measures and a new approach are required.
Water pollution: The Dutch have always been famous for their expertise in water control management. When the levies and dikes gave way in New Orleans a team of engineers was dispatched to assist the U.S. Army Corps of Engineers with repairing and reinforcing the various structures. Since the market in the Netherlands is very sophisticated and highly specialized, opportunities that exist for U.S. companies are mostly in state-of-the-art water treatment equipment and measuring and analysis instruments.
Air Pollution: Air pollution remains a serious problem in the Netherlands. Emission of fine dust, ammonia and nitrogen dioxide in the Netherlands is the highest of Europe. Moreover, much pollution is being blown from neighboring countries (situated between the German Industrial Ruhr area and the bulk of Britain’s heavy industries). It is widely expected that European guidelines for 2010 will not be met. In 2009 Europe will decide upon emission ceilings for 2020.
Market opportunities exist for equipment for monitoring air quality, air testing instruments, fuel gas desulphurizing and purifying equipment, gas monitors and samplers, particulate emission collectors, and NOX and SO2 analyzers.
Soil Pollution: Soil pollution is a substantial problem in the Netherlands; the Dutch government is investing heavily in new techniques and subsidies. A total of some 1,200 soil remediation projects take place in the Netherlands every year. About 175,000 locations are so polluted they need cleaning.
Best prospects: Advanced and fast soil decontamination processes, for example washing soil and biological decontamination; New chemical processes; Faster biological cleaning methods; and New ground isolation techniques (to keep soil from polluting ground water) are highly sought after.
Opportunities: The U.S. Mission to the European Union regularly reports major procurement
opportunities in the Environmental Technologies sector that are open to U.S. companies.